In recent years, Portugal has established itself as one of the most attractive tourist destinations in Europe and the world. With its mild climate, safety, authenticity, award-winning cuisine and stunning coastline, the country attracts millions of visitors every year, and that number has only grown.
According to the National Statistics Institute (INE), 2023 saw a record number of over 30 million tourists, with a notable increase in foreign guests. Portugal has become synonymous with hospitality and authenticity, two words that have also become strategic for investors attentive to the sector.
But while urban tourism is already well established in cities such as Lisbon and Porto, its true potential is now growing in less explored regions with great natural, scenic and historical value.
A new life for heritage with identity
This is precisely the case with a project we are developing in Fundão, in central Portugal. A traditional manor house, inherited by the client, will be transformed into a charming rural tourism unit, preserving the architectural identity of the property and integrating it into a concept of sustainable hospitality.
The project, signed by Invest351, included the development of the architectural and specialised design proposal, respecting technical, legal and cultural criteria. It includes spacious living areas, a swimming pool, an outdoor area with a pergola and comfort solutions for future guests, without compromising the soul of the building.
This is more than just a tourism project: it is a real-life example of forward-thinking regeneration.
Why invest in tourism in Portugal?
Portugal continues to stand out on the radar of international investors. Recently, the country was named as one of the countries that will attract the most foreign millionaires in 2025, alongside Italy and Switzerland. Political stability, competitive taxation and increased tourist demand make the national market fertile ground for investment.
Rural and nature tourism plays a strategic role, being the target of funding programmes and incentives, as well as meeting the demand for authentic and sustainable experiences.
How can Invest351 help?
Through our Tourism Investment Project Management service, we monitor the entire project cycle:
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Economic feasibility assessment;
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Market research and business model;
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Architectural design and specialities;
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Support for applications for EU funding or tax incentives;
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Licensing and administrative procedures;
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Technical support and implementation.
We work closely with our clients to transform often underutilised assets into projects with returns, purpose and positive impact.
Would you like to transform a property into a tourist accommodation or learn how to invest in tourism in Portugal? Contact us.
